Storyline Connections
Strategic PR Built by a Newsroom Insider
Website: storylineconnectionsteam.com
Contact: storylineconnectionsteam.com/contact
What We Do
Storyline Connections is a strategic public relations firm that helps businesses earn media attention. We don't just promote what a business already knows — we uncover the story angles inside it that actually capture journalists' attention and position them with precision.
Our approach is rooted in 20 years of newsroom experience. Our founder, Jamie Snyder, spent two decades as a television news assignment editor deciding which pitches became stories and which were ignored. That insider perspective shapes everything we do.
Services
1. Public Relations Strategy
We identify the angles that make your story relevant and position it for media coverage. This includes pitch development, media outreach, and press strategy tailored to how newsrooms actually evaluate stories.
2. Strategic Storytelling
We shape your message so it connects — not just with media, but with your audience. This goes beyond press releases to build a narrative that positions your brand with clarity and credibility.
3. Social Media Strategy & Support
We create or improve your social media presence to reflect your credibility and amplify your PR efforts. Whether starting from scratch or refining an existing approach, we build a clear, professional online presence.
4. Media Training
We prepare you to show up confidently in interviews and public opportunities. Training covers message delivery, handling tough questions, and on-camera presence.
How We Work — Our 5-Step Process
- Discovery: We start with your goals, audience, and current business landscape.
- Story Development: We identify the angles that matter — the ones that connect, resonate, and get attention.
- Strategic Pitching: We craft targeted pitches designed for how media actually works.
- Preparation & Training: If media responds, you're ready — confident, clear, and on message.
- Amplification: We extend your visibility through strategic social media and content.
What Makes Us Different
- Founded by a former TV news assignment editor — not a marketer or advertiser
- 20 years of deciding which stories make it on air and which don't
- We approach PR from the newsroom side: what makes a story worth covering?
- Strategy-first approach — we don't just blast press releases
- Honest about fit — we only work with clients where there's genuine alignment
Who We Serve
- Businesses launching a new product, service, or initiative
- Organizations doing meaningful community work that deserves wider visibility
- Founders seeking credibility and professional positioning in their industry
- Teams ready to invest in measurable visibility and business growth
Location
Based in the Lehigh Valley, Pennsylvania. Serves clients nationwide across the United States.
Getting Started
We offer a free Connection Call to learn about your business and goals. During this call, we assess fit and discuss how we might work together.
Contact: Book a Connection Call
Email: jamie@storylineconnectionsteam.com
Frequently Asked Questions
- Can you guarantee media coverage?
- No. No PR firm can guarantee coverage. We give your story every possible advantage by identifying strong angles and crafting pitches built for how newsrooms work.
- Do I need to already have social media?
- No. We can build your social media presence from scratch or improve what you have as part of your strategy.
- Do you work with small businesses?
- Yes. We work with businesses of all sizes. The key factor is alignment in goals and expectations, not company size.
- What industries do you work with?
- We work across industries. Our newsroom-trained approach focuses on what makes a story newsworthy, which applies to any industry.
- How does the process start?
- With a free Connection Call. We learn about your business, goals, and what you've tried so far, then determine if we're the right fit to work together.
Last updated: April 2026
← Back to Storyline Connections